2008, Radisson SAS Hotel

In 2008, our events business unit designed a breathtaking launching for the grand opening of the Radisson SAS Hotel, currently rebranded as Radisson Blu Hotel, Bucharest.

After having renovated and refurbished the hotel, the owner company asked Beyond Borders to design and organise an impressive grand opening to communicate the first Radisson Hotel in Romania.

”Experience the World”, the event concept, emphasized the versatility of the five-star Radisson Hotel, which is able to answer a rich variety of interests, tastes and cultures of its sophisticated clientele.

The event generated maximum excitement and huge media coverage, as we associated it with highly-profiled personalities from various fields such as business, diplomacy, politics, TV and entertainment.

The grand opening of Radisson Blu Hotel benefited from the guest star performance of Cirque du Soleil, for the first time in Romania.

Cirque du Soleil was acclaimed by more than 1,500 guests, emphasizing the creativity and the originality of the event concept.

Cirque du Soleil is a Quebec based company famous for its unique artistic endeavours,representing a dramatic mix of circus arts and street entertainment. Their performances evoke the imagination, invoke the senses and stir the emotions of people around the world.