2005, Bill Clinton

Keynote speaker:

The Honorable William Jefferson Clinton, 42nd President of the United States

Conference theme:

Branding a Nation. Building Reputation from Within.

The conference:

On May 21st, 2005, Beyond Borders invited the Honorable William J. Clinton, 42nd President of the United States, to lecture on the most effective approaches to branding a country, with a special focus on Romania.

Bill Clinton, Beyond Borders’ guest speaker, disclosed the close connection between effectively leading a country and the national brand. He answered the audience’s thorniest questions regarding the aspects of country branding: how a national brand is developed, how to stay true to its  promise, and last but not least, how citizens can contribute to this continual branding endeavour. 

Far from being just an act of cosmetic surgery, branding is actually a declaration of authenticity based on a clear vision, strong principles and firm  human values. Just like any other branding process, the branding of a nation means, first and foremost, restoring trust, creating healthy cultures and enduring competitive advantages in a number of fields such as business, culture or education. It is not about advertising, it is about facts, about solving real-life issues that will afterwards speak for themselves. 

William Jefferson Clinton, the first Democratic president in six decades to be elected twice, led the U.S. to the longest economic expansion in American history, including the creation of more than 22 million jobs. President Clinton’s core values of building community, creating opportunity, and demanding responsibility resulted in unprecedented progress for America.

The 2005 conference marked the launching of Beyond Borders conferences initiated by Brand Academy in Romania. Acknowledging that a strong business community needs authentic leaders to relate to, Beyond Borders addressed, from the outset, those seeking to learn from the best, those who aspire and want to become the best they can become.

During Beyond Borders’ events, attendees are immersed in the latest leadership insights, developed by the world’s most visionary minds. Beyond Borders offers Romanian and expat business leaders the opportunity to meet internationally recognised personalities and be exposed to powerful ideas, exquisite knowledge, and outstanding expertise.