Keynote speaker:
The Honorable William Jefferson Clinton, 42nd President of the United States.
Conference theme:
Branding a Country. Building Reputation From Within.
Theme approach:
Far from being just an act of cosmetic surgery, branding is actually a declaration of authenticity based on clear vision, strong principles and firm human values. Just like any other branding process, the branding of a nation means, first and foremost, restoring trust, creating healthy cultures and enduring competitive advantages in a number of fields such as business, culture or education. It is not about advertising, it is about facts, about solving real-life issues that will afterwards speak for themselves.
